Using WarpSales

Lead Generation and Cold Calling Style: "Meeting Requests"

Using this proven WarpSales approach is particularly effective in setting up meetings with business executives, especially with C-Level prospects.

• Send the executive a WarpSales email with the subject line “meeting request.”

• The contents of the letter are personal (from the salesperson to the executive) and all text (no banners or graphics that make it look like an advertisement).

• The justification for the executive taking the meeting is brief and fact-based – use percentages, specific results expected, and examples of customers that are similar to the prospect.

• Experience has shown this approach will have executives reading and replying to your meeting request. The activity of those who open it will be tracked by WarpSales and distributed automatically to your inside sales reps.

• If the executive doesn’t immediately reply, the reps will be able to rapidly follow up while your request is “top of mind.”

• Since WarpSales displays the lead information on the salesperson’s screen within 90 seconds of the interaction, they can call the prospect while they are at their desk and available.

• Through this highly effective approach, sales productivity soars, leads are rapidly qualified, and the lead qualification process is accelerated