WarpSales Email Module features

WarpSales' Email Module comes with a comprehensive array of features that meet every requirement of marketing organizations.  Here are the most commonly used capabilities that you'll find in the Email Module:

	System Features
	Message Creation and Delivery Features
	Tracking and Reporting Features
	Advanced Features

System Features

• Hosted software application (ASP)
• Easy to use, menu-driven interface
• Unlimited data storage
• Unlimited lists
• Unlimited demographics (standard or customized)
• Data easily uploaded (list upload control for append and replace) & downloaded
• Opt-in and double opt-in
• Personalization/mail merge
• Data segmentation and filtering
• International character support
• HTML and text template storage
• CAN-SPAM compliant

Message Creation & Delivery Features

• Auto-sensing of HTML, text, and AOL
• A/B split/random group testing
• Template system
• Content library – upload images, files, and landing pages
• Message categories and naming
• Proof list / preview testing – automatically sends HTML and text proofs
  WYSIWYG Editor for HTML messages
• SPAM filter content checker
• Content hosting for graphics
• SPF support (Sender Policy Framework domain authentication)
• Automatic reply handling- (e.g. automatic welcome message) Automatic bounce retry
  Blacklist / suppression list
• Email merge – personalization

Tracking & Reporting Features

• Open rate tracking (total and unique)
• Click-through tracking (total and unique)
• Subscribe, unsubscribe, and bounced messages (hard & soft)
  Real-time reporting
• Customizable reports builder – individual campaigns / across campaigns
  Filter-based reports – based on demographics (data fields) and activities (clicks, URL links)
• Bounce category options
• Reports delivered via email (.CSV files)
• SPAM complaints
• Campaign rating system – mailing effectiveness index & list quality index

Advanced Features

• Real-time data delivered immediately to the Sales Dashboard
• Automated triggers / event-based emails
• Email enhancers such as custom unsubscribe, subscription and email profiles center
• eSurveys – create survey forms for website and emails in minutes
• Opt-in and double opt-in functionality
• Dynamic message assembly
• Dedicated ISP relationship manager to ensure highest levels of message deliverability