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FOR IMMEDIATE RELEASE

 

Acrelic Interactive Adds New Marketing Director to Leadership Team

Pam Hakim Joins Acrelic Interactive as Director of Marketing to Lead Current Triple Digit
Revenue Growth Efforts.

Warren, NJ - September, 2006 – Acrelic Interactive., the creator of WarpSales- the first lead qualification system that connects professional B2B sales people to their prospects in real time, named Pamela M.Hakim as Director of Marketing for the firm.


Pam is directing the company’s growth efforts and will be a catalyst to maintain the growth trend, which has been in the triple digits for the last three years.  “Acrelic Interactive currently has a strong critical mass of customers, a proven track record of results for its solution, WarpSales, and a strong solution foundation.  Pam can now lead the way for us in the market and get our innovations for Inside Sales and Lead Management recognized by a larger audience and get our solution “out there”, according David A. Rosen, Acrelic’s CEO.  “Our growth to date has come from a guerilla sales team while we have been in stealth mode building our foundation.  Pam has a unique style and experience that will continue to catapult our growth and  she not only thinks strategically, develops effective positioning for us, and communicates very clearly, but she was also an inside sales rep and manager earlier in her career and brings a lot to the table with that combination.” David continued.

 

Pam is managing all aspects of Marketing including market definition, message development and channel optimization and will act as a catalyst to capture increased profitable market share in the future.


Pam brings over 15 years experience in brand creation and management as well as strategic marketing and best practice definition to the Acrelic Management team.  Prior to coming to Acrelic, Pam was the co-founder and Principal of the PhD Consulting Group, a firm that has been developing and executing marketing and product development blueprints for high end products and services for the last several years. Prior to PhD, Pam was the Executive Director of Marketing at Telcordia Technologies, where she led a variety of Marketing, Strategy and Marketing Communications initiatives.

 

 

About  Acrelic Interactive

 

Acrelic is the creator of WarpSales™ -- the first lead qualification system that connects professional B2B sales people to their prospects in real time. With WarpSales, Marketing organizations can accelerate delivery of both quantity and quality of leads to Inside Sales organizations who in turn, can increase their productivity by at least doubling their live connect and lead conversion rates.

Acrelic is helping companies across industry segments, create new revenue opportunities and achieve greater profitability through a unique combination of technology and technique. By focusing on open source solutions for scalability and economic flexibility, Acrelic is able to provide a straightforward and affordable solution to companies of all sizes. A customer sampling includes: IBM, Citicorp, Computer Associates, and Tempur-Pedic, among others.


Acrelic Interactive, a privately held company located in Warren, NJ, was founded in 2002. For more information, please visit www.acrelic.com or call 908-222-2900.

 

 

For further information or copies of these materials please contact

 

Contact:

Pamela Hakim

Acrelic Interactive

908-222-2900 x.212

phakim@acrelic.com

 

Acrelic Interactive

30 Technology Drive

Warren, NJ

908-222-2900 

 

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