FOR IMMEDIATE RELEASE
Acrelic Interactive Adds New Marketing Director to Leadership Team
Pam Hakim Joins Acrelic Interactive as Director of Marketing to Lead Current Triple Digit
Revenue Growth Efforts.
Warren,
NJ - September, 2006 – Acrelic Interactive.,
the creator of WarpSales™ - the first lead qualification system
that connects professional B2B sales people to their prospects in real time,
named Pamela M.Hakim as Director of Marketing for the firm.
Pam is directing the
company’s growth efforts and will be a catalyst to maintain the
growth trend, which has been in the triple digits for the last three years.
“Acrelic Interactive currently has a strong critical mass of
customers, a proven track record of results for its solution, WarpSales,
and a strong solution foundation. Pam can now lead the way for us in the market
and get our innovations for Inside Sales and Lead Management recognized by a
larger audience and get our solution “out there”, according David A. Rosen,
Acrelic’s CEO. “Our growth to date has come from a guerilla sales team while we
have been in stealth mode building our foundation. Pam has a unique style and
experience that will continue to catapult our growth and she not only thinks
strategically, develops effective positioning for us, and communicates very
clearly, but she was also an inside sales rep and manager earlier in her career
and brings a lot to the table with that combination.” David continued.
Pam is
managing all aspects of Marketing including market definition, message
development and channel optimization and will act as a catalyst to capture
increased profitable market share in the future.
Pam brings over 15 years experience in brand creation and management as well as
strategic marketing and best practice definition to the Acrelic Management team.
Prior to coming to Acrelic, Pam was the co-founder and Principal of the PhD
Consulting Group, a firm that has been developing and executing marketing and
product development blueprints for high end products and services for the last
several years. Prior to PhD, Pam was the Executive Director of Marketing at
Telcordia Technologies, where she led a variety of Marketing, Strategy and
Marketing Communications initiatives.
About
Acrelic Interactive
Acrelic is the creator of WarpSales™ -- the first lead
qualification system that connects professional B2B sales people to their
prospects in real time. With WarpSales, Marketing organizations can
accelerate delivery of both quantity and quality of leads to Inside Sales
organizations who in turn, can increase their productivity by at least doubling
their live connect and lead conversion rates.
Acrelic is helping companies across industry segments, create
new revenue opportunities and achieve greater profitability through a unique
combination of technology and technique. By focusing on open source solutions
for scalability and economic flexibility, Acrelic is able to provide a
straightforward and affordable solution to companies of all sizes. A customer
sampling includes: IBM, Citicorp, Computer Associates, and Tempur-Pedic, among
others.
Acrelic Interactive, a privately held company located in Warren, NJ, was founded
in 2002. For more information, please visit www.acrelic.com or call
908-222-2900.
For further
information or copies of these materials please contact
Contact:
Pamela Hakim
Acrelic Interactive
908-222-2900 x.212
phakim@acrelic.com
Acrelic Interactive
30 Technology Drive
Warren, NJ
908-222-2900
