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FOR IMMEDIATE RELEASE

 

CA Teams with Acrelic Interactive for Inside Sales Productivity Tool

WarpSales now being used by 8 inside sales teams to increase outbound calling effectiveness

Warren, NJ  August 2006 -- Acrelic Interactive, the developer of WarpSales, a leading  sales and marketing effectiveness solution for B2B inside sales, today announced that CA, one of the world's largest information technology (IT) management software companies  is expanding its use of WarpSales within its inside sales organizations to increase productivity.

 

CA successfully piloted WarpSales with its customer-facing sales representatives for more than six months at its Customer Interaction Center (CIC) in Tampa, Florida, the company’s main center for lead generation in North America that serves as a hub for telephone-based sales professionals.  CA is now rolling out WarpSales to the majority of its inside sales teams for lead generation and new customer accounts.

 

“By having better insight and knowledge as to how to service our customers, WarpSales has increased our overall performance,” said Matt Kalmenson, Vice President of Sales, Emerging Accounts at CA.  “The results have been significant.  We have been able to increase email open rates by more than 50%, increase phone call connects by nearly 300%, find additional qualified sales opportunities, and close business quicker.

 

CA unifies and simplifies the management of enterprise-wide IT in a secure way for greater business results.  The company’s tools and expertise help customers manage risk, improve service, manage costs and align their IT investments with their business needs. CA serves more than 98 percent of the Global 1000® companies, as well as government organizations, educational institutions and thousands of other companies in diverse industries worldwide.

 

CA is one of the first technology companies to successfully sell enterprise level software over the phone, and we’re pleased that Acrelic and our on demand solution, WarpSales, is helping them improve performance for their inside sales force,” said Acrelic’s CEO, David A. Rosen.  This confirmation of our solution by one of the industry’s leaders is an exciting step forward in the evolution of WarpSales.”

 

Our WarpSales campaigns have outperformed many of our traditional lead generation programs,” said Robert Hewardt, Vice President of CRM at CA.  “We’re seeing good results— in defined opportunities, pipeline growth and actual projects.”

 

 

About  Acrelic Interactive

 

Acrelic is the creator of WarpSales™ -- the first lead qualification system that connects professional B2B sales people to their prospects in real time. With WarpSales, Marketing organizations can accelerate delivery of both quantity and quality of leads to Inside Sales organizations who in turn, can increase their productivity by at least doubling their live connect and lead conversion rates.

Acrelic is helping companies across industry segments, create new revenue opportunities and achieve greater profitability through a unique combination of technology and technique. By focusing on open source solutions for scalability and economic flexibility, Acrelic is able to provide a straightforward and affordable solution to companies of all sizes. A customer sampling includes: IBM, Citicorp, Computer Associates, and Tempur-Pedic, among others.


Acrelic Interactive, a privately held company located in Warren, NJ, was founded in 2002. For more information, please visit www.acrelic.com or call 908-222-2900.

 

 

For further information or copies of these materials please contact

 

Contact:

Pamela Hakim

Acrelic Interactive

908-222-2900 x.212

phakim@acrelic.com

 

Acrelic Interactive

30 Technology Drive

Warren, NJ

908-222-2900 

 

 

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