FOR IMMEDIATE RELEASE
CA Teams with Acrelic Interactive for Inside Sales
Productivity Tool
WarpSales now being used by 8 inside
sales teams to increase outbound calling effectiveness
Warren, NJ August 2006 -- Acrelic Interactive, the developer of WarpSales, a leading sales and
marketing effectiveness solution for B2B inside sales, today announced that CA,
one of the world's largest information technology (IT) management software companies is
expanding its use of WarpSales within its inside sales organizations to
increase productivity.
CA successfully piloted
WarpSales with its customer-facing sales representatives for more than six
months at its Customer Interaction Center (CIC) in Tampa, Florida, the company’s main
center for lead generation in North
America that serves as a hub for
telephone-based sales professionals. CA is now rolling out WarpSales to the
majority of its inside sales teams for lead generation and new customer
accounts.
“By having better insight and
knowledge as to how to service our customers, WarpSales has increased our
overall performance,” said Matt Kalmenson, Vice President of Sales, Emerging
Accounts at CA. “The results have been significant. We have been
able to increase email open rates by more than 50%, increase phone call
connects by nearly 300%, find additional qualified sales opportunities, and
close business quicker.
CA unifies and simplifies the
management of enterprise-wide IT in a secure way for greater business results.
The company’s tools and expertise help customers manage risk, improve service,
manage costs and align their IT investments with their business needs. CA
serves more than 98 percent of the Global 1000® companies, as well as government
organizations, educational institutions and thousands of other companies in
diverse industries worldwide.
CA is one of the first technology companies to
successfully sell enterprise level software over the phone, and we’re pleased
that Acrelic and our on demand solution, WarpSales, is helping them improve
performance for their inside sales force,” said Acrelic’s CEO, David A. Rosen. This
confirmation of our solution by one of the industry’s leaders is an exciting
step forward in the evolution of WarpSales.”
’Our WarpSales campaigns have outperformed many of our
traditional lead generation programs,” said Robert Hewardt, Vice President of
CRM at CA. “We’re seeing good results— in defined opportunities, pipeline growth
and actual projects.”
About
Acrelic Interactive
Acrelic is the creator of WarpSales™ -- the first lead
qualification system that connects professional B2B sales people to their
prospects in real time. With WarpSales, Marketing organizations can
accelerate delivery of both quantity and quality of leads to Inside Sales
organizations who in turn, can increase their productivity by at least doubling
their live connect and lead conversion rates.
Acrelic is helping companies across industry segments, create
new revenue opportunities and achieve greater profitability through a unique
combination of technology and technique. By focusing on open source solutions
for scalability and economic flexibility, Acrelic is able to provide a
straightforward and affordable solution to companies of all sizes. A customer
sampling includes: IBM, Citicorp, Computer Associates, and Tempur-Pedic, among
others.
Acrelic Interactive, a privately held company located in Warren, NJ, was founded
in 2002. For more information, please visit www.acrelic.com or call
908-222-2900.
For further
information or copies of these materials please contact
Contact:
Pamela Hakim
Acrelic Interactive
908-222-2900 x.212
phakim@acrelic.com
Acrelic Interactive
30 Technology Drive
Warren, NJ
908-222-2900
